2020, HAY LAKES, ALBERTA, CANADA
Soren and Dana, grade 12 students from central-Alberta, took a long, hard look around their hometown of Hay Lakes and realized that things could be a lot cleaner with just a little help! After researching and learning more about the impacts of litter and waste in the Battle River Watershed where they live, the pair knew it was time to take action!
Dana and Soren showed perseverance in the face of the COVID-19 pandemic and were able to adapt their plans for a coordinated group spring cleanup to a social media campaign and contest to encourage local families to get outside and pick up trash. Using a boosted Facebook ad the event was promoted to over 2500 local residents, with a dozen taking the lead in the community and participating in the litter pick.
To sweeten the deal, the pair included a prize pack for one lucky clean-up participant. The winner was drawn and received a package filled with Caring for our Watersheds swag! Hay Lakes is looking better already, and with more clean-ups like Soren and Dana’s we’re on track for a healthier watershed for years to come!
