2012 San Antonio de Areco, Buenos Aires, Argentina
These students created a club to promote awareness of the environmental benefits of trees in urban areas. They started by institutionalizing the “Club Areco Tree Friends” in their school. First they created a Facebook account where they gathered and shared information about the importance and the environmental functions of trees, including photographs and the good or bad conditions of the local trees. They also published information about environmental activities that are being held and other environmental news. By hanging posters with information and our logo, the students continue to create awareness at school, and the students invited their peers – and anyone else who is interested – to follow them on Facebook.
The students also used their social media platform to promote the photograph contest held by the students of San Antonio school.